Chewlosophy Collagen Dog Chews
Chewlosphy is a line of collagen dog chews in five flavors. I created the full brand, including the identity and brand guide, along with the website and the packaging for the entire range.
Each flavor needed its own look while still feeling like part of one brand, and the packaging had to work across different quantities and chew sizes. I designed the packaging system, worked through client feedback, and coordinated with production vendors to prepare 40 files covering every flavor, quantity, and size.
The client was ecstatic and they’re hopeful the chews will be flying off the e-commerce shelves soon.
Original logo concepts:
Exploration of elements:
Winner:
Packaging concepts:
Winning packaging design:
Flavor differentiation design:
Complete brand guide: