Whistler’s Daughter Books is a family-owned independent bookstore in Ferndale, Michigan, built by a family of artists and readers. The name nods to their lineage to the artist James McNeill Whistler, and the store is meant to feel like a soulful, welcoming place for stories, local art, and community.

The goal: give a new bookstore a brand that feels warm, creative, and inclusive, and that reflects its roots, with a website that carries the same feeling online.

From the owner: “I have worked with Nolan for years and know him to be talented, conscientious, and thorough. He always delivers a quality product on time, and when I’ve needed website tweaks or updates, his turnaround time is quick and right. As a small business owner, I depend on my website to provide customers with a user-friendly interface. Nolan’s web design and creation nailed it. After working with him on two different websites, he’s earned my trust, respect, and business.”

Jay Whistler, Owner of Whistler’s Daughter Books